And as consumers increasingly demand speedier shipping, Amazon should benefit from its early investment in this area. Moves like this one indicate that the company is focused on carving out new advantages as the e-commerce space evolves. For example, it has spent billions to strengthen its logistics and fulfillment operations to position itself as a leader in faster delivery. However, Amazon may be prepared to lose its one-click payments advantage, as it looks to build an edge in other corners of the e-commerce market. Google is already working on a one-click payments system for its Chrome browser, and other browser companies are expected to do the same. That could allow online shoppers to make one-click payments through any site via the credentials saved in their web browser. One-click payments is considered such an important part of the online shopping experience that the World Wide Web Consortium (W3C) gathered a number of major tech firms last year to start working on standards for adding payments credentials to web browsers. Some estimate that Amazon's exclusive hold on the technology has earned it billions by making it easy for customers to make repeat purchases with the site.
AMAZON ONE CLICK SETTINGS LICENSE
Removing this friction in the checkout process is often highlighted by experts as one of Amazon’s biggest advantages in the online retail space. Until now, the only way for other companies to deploy such technology was to license it from Amazon - Apple pays an undisclosed annual sum to use a version of the technology in its iOS app store for app purchases. When the patent runs out, and online retailers become free to launch one-click technology without going through the e-commerce giant, the company will lose the competitive edge it has enjoyed with the patent. The technology also allows Amazon Echo owners to complete a purchase with a single voice command.
This takes out the frustrating step of manually entering payment card and shipping address information whenever one makes a purchase. The patented tech is a signature part of Amazon’s checkout process that allows customers to complete a purchase with a single click by using payments credentials and shipping information previously stored with Amazon. To learn more and subscribe, please click here.Īmazon’s US patent on its one-click payments technology will expire this year, enabling other online retailers to deploy similar technology on their sites, reports. If you opt to automatically delete all recordings going forward, Amazon says the device will delete the recording of your voice once your interaction with Alexa ends.įor more detailed instructions, see Amazon’s website.This story was delivered to BI Intelligence " E-Commerce Briefing" subscribers. If you’d like to set up your device to delete all recordings going forward, navigate back to “Alexa Privacy Settings,” then find “Manage Your Data.” Under the “Voice Recordings” section, you’ll have a choice to automatically delete recordings immediately, after three months, or after 18 months. Just go to “Settings,” then “Alexa Privacy” and “Review Voice History.” Select the ones you’d like to delete (or all of them) and click “Delete Selected Recordings”.There you can look at all the device’s voice recordings, sorted by either date or device.“What is that song you played yesterday?”).īut if you don’t care about any of that, you have the option of deleting all those recordings. Also, if the device stores your past conversations, you can refer back to them (i.e. Alexa can adapt to your voice over time so the device understands you better, and you could help the virtual assistant get better at learning different accents or speech patterns. Normally, that happens when you start off an inquiry or command by saying, “Alexa…” but it can also happen accidentally, when the device thinks you’re saying something to wake it up.Īmazon says the recordings aren’t just for your benefit – they’re for everyone’s. When you ask Alexa for the weather forecast, she’s not just listening – she’s recording.Īmazon fully admits its Echo devices (and the virtual assistant named Alexa that come with them) are recording your interactions every time they light up.
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